Juventus has always been a synonym of victory, appeal and absolute excellence. Pulling on the black and white stripes represents the peak of a player’s career, while sponsoring the side reinforces a company’s visibility and prestige. The new stadium, attractive style of football and results produced by Conte’s team have restored the club’s past appeal, meaning its shirt is once again the most sought-after in the country. And Fiat Group has today agreed a three-year sponsorship deal with Juventus.
From next season, the Jeep logo will be exclusively displayed on every shirt and in every competition involving the First Team and Youth Sector. An international brand, in keeping with the club’s status and ambitions.
The strategic agreement between Juventus and Fiat Group has historic roots that were planted when Edoardo Agnelli, Fiat vice president, also became Juventus president in 1923. That particular year sparked a new dawn characterised by the construction of the club’s stadium on Corso Marsiglia. It was the first ground to be built entirely from reinforced concrete: a revolution and a state of the art development in Italy, just like Juventus Stadium is today. And with Edoardo’s nephew, Andrea Agnelli, in charge of the club, Fiat has reprised its relationship with Juventus. This union does not just signal a renewed link between two historic companies. It is also a new beginning.